Cherubic Alchemist began with a revelation.

As a teenager, I was obsessed with skincare. I tried nearly every product on the market. Then, 13 years ago, a seminar changed everything. I learned that many beauty products contain toxic chemicals, harmful to our health and our planet.

That discovery sent me back to my kitchen, where I started making my own organic skincare. That passion has since grown into Cherubic Alchemist, a Wrexham-based organic skincare company built on one belief: skincare should be honest.

As a certified skincare formulator, I've experienced dry, ageing skin firsthand and seen how harsh chemical products often make it worse. Too many people are left confused, misled by marketing, without the knowledge to choose well.

That's what we're here to change. Our organic, eco-friendly products are made for dry and ageing skin, using minimal ingredients for maximum benefit. Through our workshops, we share that knowledge so our community can care for their skin with confidence.